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The Lise Charmel woman is passionate about seduction and fashion. She creates her own beauty ideal. She seeks garments that fit her silhouette perfectly. No stranger to subtlety and fashion, she is extremely demanding in her choice of lingerie.
Lise Charmel was founded in the fifties in Lyon, the second largest city in France, historically recognized as the "Capital City of Silk". Originally an expert in bra manufacturing, it soon developed an up-market positioning with designs for all types of lingerie and corsetry.
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