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Leading Lady is the world's leading manufacturer specializing in quality lingerie for mothers-to-be and new moms. Leading Lady also produces a line of full figure bras, sleep/leisure bras, post-mastectomy bras, Arthritis BraTM, and specialized lingerie and accessories.
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Leading Lady Post Mastectomy T-Back Soft Cup Bra Style 105 Leading Lady Maternity Belt Style 1712
Our Price: $30.00
Sale Price: $18.00
You Save $12.00!
Our Price: $22.25
From its pretty, youthful styling to its figure-flattering fit, we got all the details right: soft cotton prosthesis pockets, T-back so straps won't slide, and easy front closure. Professionally designed to lift and support the abdomen without compression. Completely adjustable. Provides instant relief from lower back discomfort without transferring to shoulders or neck.
Leading Lady Nursing Cotton Lined Soft Cup Bra Style 421 Leading Lady Sanitary Panty Style 4563
Our Price: $28.83
Sale Price: $17.30
You Save $11.53!
Our Price: $15.50
Sale Price: $9.30
You Save $6.20!
We started on the inside with the luxury of pure, soft cotton against your skin; then added a beautifully textured tricot for fashionable support with the no-cling look you desire. Latex Free! Soft cotton panty with a secret protective shield protects against embarrasing mishaps!
Leading Lady Full Figure Lace Soft Cup Bra Style 502 Leading Lady Full Figure Lace Underwire Bra Style 504
Our Price: $21.00
Our Price: $33.75
Sale Price: $20.25
You Save $13.50!
Our best selling full-figure bra. Popular front closure makes it easy to put on. Built-in breast supports make it easy to wear! You know the luxury of cotton-lined comfort, but the real secret's in our exclusive "Where's-the-Wire?" ® underwire, a "wire" so flexible, you can tie it in a knot!
Leading Lady Full Figure Sport Bra Style 514 Leading Lady Full Figure Cotton Soft Cup Bra Style 600
Our Price: $20.00
Our Price: $23.00
A sports bra that’s so supportive and comfortable. With its racerback design, you can even wear this bra as a sports top! Double layered soft, breathable pure cotton. Latex free for sensitive skin. Secret Seam prevents irritation. Adjustable straps and back opening.
Leading Lady Nursing Bra Tank with Full Sling Style 718 Leading Lady Nursing Molded Underwire Bra Style 410
Our Price: $25.00
Our Price: $26.25
Leading Lady Nursing Bra Tank with Full Sling
Stylish nursing tank with hidden shelf bra. Quick one-handed clasp for easy nursing. Full sling for support. Seamless style looks great under clothing. Revolutionary light 4-way stretch pad fits every curve perfectly. Quick one-handed clasp for easy nursing. Adjustable straps and back opening. Latex Free!
Leading Lady Nursing Molded Underwire Bra Style 416 Leading Lady Nursing Lace Edged Molded Soft Cup Bra Style 418
Our Price: $26.25
Our Price: $24.25
Beautifully feminine lace edge. Revolutionary light 4-way stretch pad fits every curve perfectly. Quick one-handed clasp for easy nursing. Back opening and adjustable straps for perfect fit. Beautifully feminine lace edge. Double Molded cups for natural shaping. Quick one-handed clasp for easy nursing. Back opening and adjustable straps for perfect fit.
Leading Lady Full Figure Embroidered Underwire Bra Style 580 Leading Lady Full Figure Molded Racer Back Underwire Bra Style 5034
Our Price: $23.50
Sale Price: $14.10
You Save $9.40!
Our Price: $29.00
Leading Lady Full Figure Molded Racer Back Bra
Feminine embroidered top cup bra, with back opening and adjustable straps for perfect fit. Seamless molded cups look great under clothing. Racerback styling for comfort. Adjustable straps for perfect fit.
Leading Lady Full Figure Lace Underwire Bra Style 5004 Leading Lady Full Figure Molded Seamless Bra Style 5028
Our Price: $31.25
Sale Price: $18.75
You Save $12.50!
Our Price: $29.00
Leading Lady Full Figure Lace Underwire Bra Leading Lady Full Figure Molded Seamless Bra
Beautiful, feminine stretch lace upper cup. Wide, padded straps offer comfort. Back opening and adjustable straps for perfect fit. Molded, seamless style looks great under clothing. Lightly padded cups. Adjustable straps for comfort.
Leading Lady Nursing Molded Sport Bra with Comfort Straps Style 4388 Leading Lady Full Figure Molded Padded Soft Cup Bra Style 5042
Our Price: $24.00
Our Price: $28.00
Leading Lady Full Figure Molded Padded Bra
It’s a nursing bra with a sports bra look and support. Offers comfort as you move or during feeding time with your baby. Molded, seamless style looks great under clothing. Softcup styling. Lightly padded cups. Adjustable straps for comfort.
   
 
Leading Lady was founded in 1939 by Frank G. Farino. The company was officially established when Mr. Farino accepted two sewing machines in lieu of vacation pay and purchased the existing inventory as the Cleveland bra fitter he was employed with went out of business.

Mr. Farino branched into maternity intimate apparel out of necessity. During the Second World War, fabric rationing led to a downturn in the foundation business, except for maternity bras, which were considered medical items.

With the onset of the baby boomer era in the 1950s and 1960s, demand for maternity apparel increased tremendously. Then, as that generation matured, another miniboom has occurred. With the research findings and recommendations from the medical community supporting breast-feeding, the demand for maternity and nursing bras continues to be strong.

Today, Leading Lady is the world leader in quality lingerie for expecting and new moms. The Leading Lady line includes full figure bras, sleep/leisure bras, post-mastectomy bras, Arthritis BraTM, and specialized lingerie and accessories.